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Sales Academy teaches solid sales success behaviors for all sales professionals. You’ll need to master the proper sales technique, have a positive attitude, be dedicated to prospecting, committed to practice, practice and more practice, and know how to use your time productively.

February 15 - 18, 2022
All Day
$995 per attendee

Who Should Attend

DMP dealer sales consultants who:

Are new to the industry

Sell in the residential and/or small commercial space

Want to improve their close rate on transactional selling

Are looking to sharpen up their selling skills and DMP product feature knowledge


8:30 a.m. — Welcome & Training Expectations

9:15 a.m. — Introductions

10:00 a.m. — Sales Excellence

10:30 a.m. — Break

10:45 a.m. — DMP Tour & Group Photo
David Peebles, Vice President of Training and Development

12:00 p.m. — Lunch

1:00 p.m. — Product Manager Session
Michael Gaines, Director of Product Management
Aaron McGhee, Product Manager of Control Panels
Barrett Hillenburg, Product Manager of SecureCom Software
Chris Gillispie, Product Manager of Video Solutions
Justin Norris, Product Manager of Access Control
Matt Dean, Product Manager of Keypads and Wireless

2:00 p.m. — Why DMP?

3:00 p.m. — Break

3:15 p.m. — Control Panel Family
Jon Adams, Executive Director of Business Development

5:00 p.m. — Dismissal

8:30 a.m. — Marketing Session
Katrina Philips, Marketing & Tradeshow Coordinator
Katy Watson, Communications Specialist

9:00 a.m. — DMP Integrated Products & Add-Ons

10:30 a.m. — Break

10:45 a.m. — DMP Product & Add-Ons (Continued)

12:00 p.m. — Lunch

1:00 p.m. — Prospecting

2:30 p.m. — Approach

3:00 p.m. — Break

3:15 p.m. — Upselling

5:00 p.m. — Dismissal

8:30 a.m. — Inside Sales
Chris Newman, Director of Inside Sales

10:00 a.m. — Needs Analysis

10:30 a.m. — Break

10:45 a.m. — Value Selling - FFBBT

12:00 p.m. — Lunch

1:00 p.m. — Value Selling Roleplay

3:00 p.m. — Break - Headshots

3:00 p.m. — Break

3:15 p.m. — Handling Objections - CCICC

5:00 p.m. — Dismissal

8:30 a.m. — Time Management

10:30 a.m. — Break

10:45 a.m. — Final Role-Play

11:30 a.m. — Questions & Answers

11:45 a.m. — Final Written Test

12:00 p.m. — Lunch/Closing Ceremony

1:00 p.m. — Dismissal

What's Included

$995 per attendee

3 1/2 days of instruction and workshops

4 night stay at the DoubleTree by Hilton

Daily transportation from the hotel to DMP

Airport shuttle service to/from hotel

Sales Academy challenge coin

Skills cards

Online certificate


Sales Academy backpack and jacket

Catered lunches and breaks


Attendees stay at the DoubleTree Hotel

Hotel accommodations and transportation to and from DMP are included in the course fee. DoubleTree provides complimentary airport transportation as well.

COVID-19 Precautions

DMP follows the CDC’s COVID-19 guidelines for our building and employees. Security and manufacturing is an essential business as defined by the Department of Homeland Security CISA guidance.

Social Distancing

DMP makes every effort to ensure all meetings are socially distanced. Please ensure that you maintain 6 feet from others during breaks, meals and throughout the building.

Face Coverings

You will not be required to wear a face covering while at your seat during sessions; however, there may be times you might need one during hands-on training or while you are in our building.

For this reason, you should plan on providing your own face covering that provides the comfort and protection that you desire.

Springfield Ordinance

Be aware of the Springfield city masking ordinance, as it pertains to your hotel and evening activities, etc.

“Informative and useful information. CCICC Method. The training gave me more confidence & tools to use to help become more successful.”

A Sales Academy Attendee

Refund Policy

If you need to move your registration to a later Sales Academy date, you will not incur any cancellation charges. If you need to cancel less than 4 weeks from the start date, a partial refund of $595 will be refunded to your original form of payment.


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Registration for the August Sales Academy is closed. View other upcoming events for DMP dealers.