Agenda #

Tuesday, December 2, 2025

7:30 a.m. — Breakfast

8:30 a.m. — Welcome & Introductions
Mark Hillenburg, Vice President of Industry Relations, DMP

8:45 a.m. — Opening Roundtable Discussion
Mark Hillenburg, Vice President of Industry Relations, DMP

9:15 a.m. — Make Your Sales Process More Efficient, Increase Your RMR, Create an Urgency to You Proposals and more.
Richie Petitbon, President, Petitbon Alarm Company
Richie Petitbon III, President of Business Development, Petitbon Alarm Company

10:00 a.m. — Morning Break 
 

10:30 a.m. — Who is your Sales Team?
Danny Goodpaster, Vice President of Sales, Bates Security a Pye-Barker Company

11:15 a.m. — Growing your RMR through add on Product Sales
Jon Adams, Vice President of Sales, DMP

12:00 p.m. — Lunch

1:00 p.m. — How to be the Happy Sales Manager
Gretchen Gordon, Partner, Author, Speaker - Braveheart Sales Performance

1:45 p.m. — What I Have Learned as the VP of Sales for a Multi-State Dealer
Hunter Pardue, Vice President of Sales, Owen Security

2:30 p.m. —  From the Crawl Space to Corporate
Eric Eddy, Director of Customer Facing Technology, Zeus Fire & Security

3:15 p.m. — Afternoon Break

3:45 p.m. — The Best Dealer Sales Manager You Know
A Panel Conversation Moderated by Mark HIllenburg, Vice President of Industry Relations, DMP

Panelists: Jimmy Martinez, Sales Manager, Independent Alarm
                 Robert Minarich, Director of Sales & Marketing, Alpine Alarm
                 Rick Seymour, COO, Guardian Hawk Security
                 Jeremy Bates, VP of Business Development, Pye-Barker Fire & Safety

4:30 p.m. — National Account & Key Account Sales Strategies to Grow Your Business
Erin Barsanti, National Account Director, DMP

5:15 p.m. — Wrap Up Discussion & Group Photo
Mark Hillenburg, Vice President of Industry Relations, DMP
 

6:00 p.m.  8:00 p.m. —  TOPGOLF Panama CIty Beach, Food and Golf 
 

Wednesday, December 3, 2025

7:30 a.m. — Breakfast

8:30 a.m. — Roundtable Discussion
Mark Hillenburg, Vice President of Industry Relations, DMP

9:00 a.m. — Using AI for Sales
Chris Peterson, Founder & President, Vector Firm

9:45 a.m. — Foundations: Building Company Culture Training for Your Sales Team
David Peebles, Vice President of Training, DMP

10:15 a.m. — Morning Break

10:45 a.m. — Build Your Confidence as a Sales Leader
Gretchen Gordon, Partner, Author, Speaker - Braveheart Sales Performance

11:30 a.m. — Conclusion